While 15,000 eager runners took to the pavement at Sunday’s 2025 Toronto Marathon, the unsung heroes of race day were on the sidelines—thousands of friends, family and running crews who braved the chilly temperatures to cheer them on. Race spectators don’t always get the credit they deserve, standing for hours to offer support through every high, low, cramp and stride, often armed with motivational signs that deliver the perfect boost or laugh when needed most.
From funny one-liners to genuine encouragements, here are some of the best signs spotted during the 2025 Toronto Marathon.
La douleur, c’est temporaire. Le pain est éternel
If it worked for Pierre Poilièvre…
A Justin Trudeau lookalike with some motivational words
These two are classics!
It’s the app that’s meant to be deleted, so yes
We are in pain just thinking about it
