In Chicago, two 23-year-old runners are turning their passion for pounding the pavement into a lifeline for shelter dogs. Eric and Joey have discovered a way to blend their love of running with a mission to help dogs find forever homes, proving that a little exercise can go a long way.
Transforming kennel chaos into charm
Shelter dogs often struggle to make good impressions on potential adopters. Eric and Joey noticed that many dogs weren’t getting adopted because they didn’t present well in their kennels. Pacing, barking or seeming overly energetic can deter adopters. That’s where a good run comes in.
“By taking them for a run, we help tire them out so they appear calmer and more approachable to potential adopters,” the runners explain. Beyond improving their demeanor, these runs allow the dogs to burn off energy, experience the outdoors and feel a little freedom.
Tailored runs, tail-wagging results
Eric and Joey don’t take a one-size-fits-all approach. Active breeds like collies might run up to two miles, while smaller or older dogs only need half a mile. The goal is to meet each dog’s needs and help them shine for potential adopters.
Their efforts are paying off, with most dogs they feature on social media getting adopted within a week. Gretchen, a German Shepherd who had been pacing her kennel for months, was adopted just hours after her first run.
Building a better future for shelter animals
The runners’ work has become a full-time endeavour, funded by brand partnerships and their newly launched line of Pink Tongue Bandanas. Eric is training for a marathon in Miami on Feb. 2 to raise awareness and funds for their cause. The duo’s mission doesn’t stop at running—they’ve also partnered with grooming sponsors to give shelter animals makeovers and are expanding their bandana business, with a portion of proceeds going toward lowering adoption fees.
“Our ultimate goal is to grow nationwide and help as many dogs as possible,” they explain.
How you can help
Want to support their mission? Follow Eric and Joey on Instagram, TikTok or YouTube, where their videos showcase the transformations these runs inspire. Purchasing a Pink Tongue Bandana or simply sharing their content can make a difference. Every mile, every makeover and every adoption story brings them closer to a world where every dog gets a second chance.
